Photo courtesy of Polyphony Digital High fashion and racing games don’t mix? Think about it again. In a surprise announcement at the Gran Turismo World Series tournament in Salzburg, Austria yesterday, the world’s best-selling racing game company Polyphony Digital revealed that it is partnering with luxury fashion brand Dior. And an integral part of this collaboration includes a specially prepared De Tomaso Mangusta supercar. It’s the first virtual fashion project for Dior Couture, with the brand’s menswear artistic director Kim Jones creating an exclusive new range of in-game items, including a racing suit, helmet, gloves and shoes. Using Gran Turismo’s top PC graphics, a World Series event presenter yesterday in Salzburg presented an intricately edited video showing a driver avatar decked out in a specially designed Dior yellow and gray racing suit featuring the diagonal Dior design and a Christian Dior atelier Avenue Montaigne logo — celebrating the address 30 Avenue Montaigne in Paris where Christian Dior first established the design house. Comes with matching gloves and special ‘Diorizon’ shoes, with the famous diagonal design. The number 47 also appears on the clothing, marking the founding and first fashion show of Dior in 1947. Along with the clothing, Polyphony also presented a classic supercar that will be available at the Hagerty Collection Legends car dealer next month. Beige and gray De Tomaso highlight the yellow and gray Dior suit. Photo courtesy of Polyphony Digital It is a unique version of the De Tomaso Mangusta, first produced in 1967, which also features a distinctive two-tone bespoke livery. Originally penned by legendary Italian designer Giorgetto Giugiaro, the De Tomaso is powered by a 4.9 liter Ford V8. The beige and gray car also bears the number ’47’, as well as special Dior decals. These items will be available in the game on August 25, which we can expect a game update. Other official Gran Turismo partners include Toyota, Michelin, Mazda, Brembo, BBS, Sony Alpha and Genesis, making the game not only the best-selling game, with over 80 million copies sold since its launch in 1997, but and consistently as the most high-profile. . And high fashion.
