It is the first virtual fashion project for Dior Couture, with the brand’s menswear artistic director, Kim Jones, creating new items exclusively in-game. Of course this includes clothing for your driver avatar. You’ll be able to get a yellow and gray racing suit with the diagonal Dior pattern and a Christian Dior Atelier Avenue Montaigne logo — celebrating the 30 Avenue Montaigne address in Paris where Christian Dior first established the design house. Comes with matching gloves and special ‘Diorizon’ shoes, with the famous diagonal design. The number 47 also appears on clothing, marking the founding and first fashion show of Dior in 1947. Along with the apparel, there’s a car that will be available at the Hagerty Collection Legends car dealer next month. It is a unique version of De Tomaso Mangusta that also has a special color. The beige and gray car also bears the number ’47’, as well as special Dior decals. These items will be available in-game on Thursday, August 25, which probably suggests that a game update is planned for that date – and that should also bring what we suspect is a new track that will host its final round Toyota Gazoo Racing GT series. Of course this is not the first time that Gran Turismo has collaborated with fashion brands with digital items. A special floral Toyota Supra GT500 wearing the colors of streetwear brand Anti Social Social Club is available, with a valid purchase of real items giving a code that allows players to download it. See more articles on Digital Plurality Partnerships.
