The name Invictus, with its distinctive “I AM” logo, means “unconquered”, and was chosen by the prince to embody the fighting spirit of the rivals. In September 2014, it hosted the inaugural Invictus Games at the Queen Elizabeth Olympic Park in London. From memory, the prince traveled to the area on a bicycle as he urged the press to give him as much coverage as possible. We were duly obliged and the opening ceremony was attended by then Prime Minister David Cameron, Prince Charles, Camilla, Duchess of Cornwall, Prince William and Frederick, Crown Prince of Denmark. The event also included a recorded message from Michelle Obama, then First Lady. It proved to be a triumph and is widely regarded as the most successful solo initiative ever launched by a royal.
