Ron Amadeo OnePlus is in a period of turmoil. The Chinese company lost its co-founder, Carl Pei, in 2020, and has undergone a turbulent merger with Oppo last year. No one outside the company knows what the future of OnePlus will be like, but its latest smartphone, the OnePlus 10 Pro, seems to hint at whatever this new era of OnePlus is. OnePlus is part of a large group of smartphone companies under the umbrella of BBK. Similar to the way General Motors runs a number of car companies, all BBK brands choose from the same spare parts bin and produce similar products, but target different markets. OnePlus Oppo, Vivo and Realme sister companies BBK focus on China and iQOO focuses on India. OnePlus was the west wing of BBK. The release countries of the OnePlus One were the USA and Europe, which made a lot of sense. The three largest smartphone markets are – in order – China, India and the USA. Now that the Oppo merger is happening, it’s hard to say that OnePlus is still focused on the West. The OnePlus 10 Pro debuted three months ago in China and is just coming to US shores. Even after this delay, the device will not be released in the US with any feature intact. The main way in which OnePlus differs from its competition is with “Warp Charge”, the exclusive fast charging technology of the company. OnePlus 10 Pro improves this technology by bringing Warp Charging 80 W. However, OnePlus did not build a new Warp 80 W charger for the US market, so US customers have to settle for last year’s charger, which is only 65 W There is nothing stopping OnePlus from building an 80 W charger running on a US 120 V power supply. The company simply did not. Advertising Enlarge / Most smartphone companies only allow themselves to deviate from the rule when it comes to designing the camera block. OnePlus matched this wrapped design. Ron Amadeo SPECIFICATIONS WITH ONE EYE: OnePlus 10 Pro SCREEN 6.7 inches, 3216 × 1440 OLED, 120 Hz OS Android 12 with Oxygen OS Skin CPU Qualcomm Snapdragon 8 Gen 1 RAM 8 GB STORAGE 128 GB, WiFi 2 Network. USB Type-C PORTS REAR CAMERA 48 MP Main 8 MP 3.3x telephoto lens Wide angle 50 MP FRONT CAMERA 32 MP SIZE 163 x 73.9 x 8.6 mm WEIGHT 201 g BATTERY 5000 mAh STARTING PRICE $ 899 OTHER BENEFITS Fast charging 65 W, wireless charging, optical fingerprint sensor BBK already has three other brands focused on China, so OnePlus’s priority in China could signal a slight decline from the US market. The Oppo merger also looks like a refutation of OnePlus’s original strategy. OnePlus was once important enough to be an independent company under BBK, and now it is not. The merger of OnePlus and Oppo creates an uncomfortable and uncertain future for OnePlus software as well. OnePlus and Oppo each have their own Android skin. OnePlus traditionally stays close to the stock Android design and adds extra features (although the company has moved away from this strategy over time). Oppo Color OS, like many Chinese Chinese Android skins, has to do with Apple envy and looks like a fake version of iOS. In July 2021, OnePlus and Oppo announced that they would merge their polar opposite Android skins, saying the move would help companies produce faster updates. In December 2021, we took a first look at this unified direction with the Android 12 update for the OnePlus 9 and it was kind of a disaster. Just last month, Oppo and OnePlus announced that the software merger had been canceled. No, OnePlus did not fix the 10 Pro software in a month. was created mainly with the old design. No one knows what the Android 13 update will look like for this phone, but you will receive three years of major software updates. Blowing up your software and then trying to rebuild it a month before the release of a device is annoying and I can not say that I expect important updates to go smoothly while OnePlus understands what its software wants to be. . In this context, we present our review of the OnePlus 10 Pro. The annual smartphone update cycle stops for anyone, even if your company is in the middle of a complete reboot.
