According to Business Insider, these ads could appear as rendering billboards in a racing game. However, it was not possible to confirm whether these ads would extend to avatar impressions or video ads. Interestingly, Microsoft is reportedly not planning to cut advertising revenue and is more interested in developing the Xbox ad network, as it is said to be trying to determine which companies and advertising companies it will work with. Instead, ad revenue will be shared between the game developer and the respective ad company. The best games to play on the Xbox Series X | S Microsoft reportedly wants to give game developers the opportunity to make more money from their free games. He was trying to build the Xbox in-game ad network from 2018-2019, but plans accelerated in 2020 due to the release of the Xbox Series S | X. Microsoft also reportedly has some concerns about the possible reaction from consumers to this initiative, as console gamers are not accustomed to seeing in-game ads, unlike mobile players. For example, EA placed ads in the game for UFC 4 but removed them after a fan outcry. The company is also concerned about the security of its customers’ data and to keep it out of the hands of other companies. As a result, Microsoft reportedly has no immediate plans to allow advertisers to use its data collected by Bing and other sites and software to target Xbox players. A Microsoft spokesman told Business Insider: “We’re always looking for ways to improve the experience for players and developers, but we have nothing else to share.” Ads are currently limited to places like the Xbox Dashboard. In-game ads are not necessarily a new idea. Former President Barack Obama hosted in-game ads on EA games such as Burnout Paradise, Madden 09 and Skate when he campaigned to become the next Commander in 2008. 28 best Xbox Game Pass games George Yang is a freelance writer for IGN. You can follow him on Twitter @yinyangfooey
