The number of homes with access to at least one subscription video-on-demand (SVOD) service fell from 19.57 million in the first quarter to 19.19 million at the end of the second quarter, a net decline of 382,000, according to the latest survey by the Broadcast Audience Research Board (Barb); The UK survey data follows two quarterly reports of subscriber losses from Netflix – which has had tens of billions wiped off its market value after losing 1.5 million customers so far this year – the first drop in subscriptions in a decade for the UK’s most popular paid streaming service. Between April and June, 206,000 households canceled their subscription to Netflix, which has raised its subscription price twice in the past two years, reducing the streamer’s UK customer base from 17.29 million to 17.08 million. Netflix – which spends $17bn (£14bn) creating and licensing shows a year, including more than $1bn in the UK, is the biggest market for productions outside the US – home to shows such as Stranger Things and films such as the Ryan Gosling blockbuster The Gray Man. Sky’s Now TV was down by 43,000 homes, taking its subscriber base to 2.07 million households at the end of the second quarter. “The numbers we’re reporting today show that SVOD services are not immune as households work hard to make ends meet,” said Justin Sampson, chief executive of Barb. “We don’t ask households why they choose to add or drop subscriptions, although the sharp rise in energy prices in March/April must have been a catalyst for people to review all their monthly outgoings.” However, it wasn’t all doom and gloom for the UK streaming sector. Disney+, which continues to show growth globally, added 91,000 homes in the second quarter to increase its customer base in the country to 6.62 million homes. And Apple TV+, which stunned its much more popular rivals by becoming the first streaming service to win a best picture Oscar for Coda earlier this year, added 43,000 homes to take its UK subscriber base to 1.61m . Subscribe to the Business Today daily email or follow Guardian Business on Twitter @BusinessDesk In April, research from Kantar Worldpanel showed that the number of UK homes with at least one paid streaming service fell by 215,000 in the first quarter, marking the end of a decade of almost uninterrupted growth. Barb said it recorded a slight net drop of 100,000 households with access to subscription streaming services in the third quarter of last year, and has recorded only one further drop in quarterly numbers since it launched its quarterly Facilities Survey in 2014. “Our latest data confirms other sources that have reported declining subscription levels for SVOD services in the first half of 2022,” Sampson said.