With Wednesday’s layoffs, Canadian software company Unbounce cut its staff by nearly 20 percent. “For a close-knit team like ours, this news is especially difficult — the people who are leaving us today are not just teammates, but friends,” CEO Felicia Bochicchio said in a LinkedIn post announcing the job losses. . He said the decision was necessary given “the current economic environment”. Unbounce generates landing pages for websites that ask web visitors for their contact information in exchange for a piece of content, such as an e-book. The company, founded a decade ago in Vancouver, also uses artificial intelligence and machine learning to determine which landing pages work better than others. Those working in the tech industry quickly reacted to the news on Twitter with dismay, citing a number of other layoffs in the industry, at companies including Thinkific, Shopify, Clearco and Article. The official Twitter account for Unbounce asked people to help share a list of “extremely talented team members” affected by the layoffs in hopes of finding them new job opportunities. “Please reach out directly if you are looking for specific skill sets,” Bochicchio said in her LinkedIn post. “I will do everything I can to open my network to help our people find the next great opportunity.”
