An investigation is underway into a robbery by four masked men who brazenly broke into a Bronx jewelry store last week and made off with $2 million worth of merchandise, according to the NYPD. The incident, which involved four men wearing masks and was caught on the business’s surveillance camera, happened shortly after 2:30pm local time on Friday afternoon. Footage shows a man initially standing in the window of Rocco’s Jewelry, a retailer whose store is located on a busy Bronx avenue, steps from Fordham University and down the street from the New York Botanical Garden. In the video, the first man waits at the entrance before opening the door. He proceeds to hold it open as three additional men, each dressed in dark clothing, rush into the store. The trio use hammers to smash open display cases in the Rocco’s Jewelry office, quickly pulling items off the shelves and dropping them into their bags. 🚨WANTEDimage001.png for a robbery at Rocco’s Jewelry located at 2521 Webster Ave #fordham #bronx On 05/08/22 @ 2:38 PM Reward up to $3500 Did you see them? Do you know who they are? Call 1-800-577-TIPS or DM us! Calls are CONFIDENTIAL! #yourcityyourcall pic.twitter.com/uUdfFHRjzj — NYPD Crime Stoppers (@NYPDTips) August 6, 2022 The first man continues to stand in the doorway throughout the 45-second video, facing the sunny street where several people are seen walking. NYPD Crime Stoppers shared the clip on Twitter, along with a message asking anyone with information about the theft to report it by phone or direct message. Witnesses later claimed the robbery was carefully planned, as it only lasted a minute, according to CBS New York. Rocco’s Jewelry was closed Saturday while detectives examined the scene and determined the collective value of the stolen goods was about $2 million, CBS New York reported. None of the four people who committed the robbery have been identified as of Sunday morning, nor has the NYPD shared additional updates on whether or not they have been found. Police are offering a reward of up to $3,500 for tips.