WhatsApp said it has created a feature called Communities that will allow users to group individual groups under a single organization.
With the new feature, community administrators will be able to send messages to all groups or control which groups are notified. The messaging platform company will start testing Communities in different countries throughout the year, in an effort to attract multi-fund associations, for example, or multi-group companies.
“We believe that communities will make it easier for a school principal to bring together all the school’s parents to share information they need to read and to form groups about specific classes, extracurricular activities or volunteer needs,” said Meta Platforms Inc. said the company in a blog post.
It’s one of the many new features that will help WhatsApp, which has more than 2 billion users, move beyond casual socialization to an area where tools in the workplace, such as Slack, are currently predominant. WhatsApp also said it plans to start allowing team members to respond to specific messages and share large files.
